Thayers Seeks Leads for Chief Mom Officer

This Mother’s Day 2025, Thayers Natural Remedies is seeking applications for its new job title, “Chief Mom Officer.”

Through May 16, mothers of all forms nationwide are encouraged to apply for the role, which will include product testing, content creation and lunch with Bravolebrity Bethenny Frankel.

‘Word-of-Mouth’ Marketers

Nearly a third of Thayers fans discover the brand through family—especially moms. This Mother’s Day, Thayers is honoring these original “word-of-mouth” marketers. The Chief Mom Officer will fulfill their duties for one day in New York City, which will include taking part in a focus group; studying the US’ top toner alongside a celebrity esthetician; receive advice from Frankel on balancing motherhood; and a content shoot at Thayers’ headquarters with a glam squad.

“Whether you’re a mom or mother figure reentering the workforce (or entering for the very first time) or one who simply loves the Thayers Rose Petal Facial Toner, we at Thayers look forward to reviewing your application as we search for our first Chief Mom Officer,” said Stacey Goldstein, Thayers VP. “The CMO position is a recognition of what we know mothers of all kinds do for our families, communities, and all the spaces they’re part of.”

To ensure a seamless day on the job for the CMO, Thayers will cover the costs for two to travel to New York City, including flights, accommodations, expenses and meals, as well as a stipend for the role’s content creation. The CMO will also receive a curated selection of Thayers products, including its Rose Petal Facial Toner.

“I’m excited to be part of a campaign that’s looking to give back to someone who gives so much of themselves to others. Mothers come in all forms, not just in the literal sense, and I can’t wait to meet (and hopefully inspire) Thayers’ first-ever CMO,” said Frankel, a previous brand partner. “I’m calling on all mothers – the biological, the chosen, the friend group glue, the ‘muthas’ — this is your moment. We’re not looking for perfect – we’re looking for real. And we cannot wait to welcome you.”

Candidates can apply for the Chief Mom Officer position by submitting their application via the LinkedIn post here. The selected applicant will be announced in June.